Figma is expanding its team to make design accessible and to support idea-to-product workflows, prototyping, and AI-driven iteration for teams worldwide. They’re hiring a Demand Generation Manager for EMEA to lead upper-funnel acquisition across Enterprise, Mid-Market, and SMB with multi-channel, product-led campaigns that generate form fills, MQLs/MQAs, and pipeline. The role is highly cross-functional, coordinating with EMEA Regional Marketing, Global Demand Gen, Brand/Social/Paid Media, Marketing Ops, and Communications to localize global motions for multiple markets and measure success across channels. Key responsibilities include driving EMEA demand with multi-channel, localized experiences, defining lead stages and funnel performance with Marketing Ops, reporting pacing by sub-region, and communicating with senior stakeholders while tailoring programs to local needs. The position, based in London or Berlin, requires excellent communication and project management, experience with both top-down and bottom-up PLG motions, strong stakeholder alignment and analytics, and a commitment to inclusion and privacy in the hiring process.
