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Senior Product Marketing Manager
Appfire
United States Not specified Unknown Marketing

Is remote?:

No
Appfire, an 800+ employee company with remote work across 28 countries, offers flagship SaaS products including JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture. They’re hiring a Senior Product Marketing Manager who will own positioning, messaging, go-to-market strategy, product launches, sales enablement, and full-funnel content for a portfolio of B2B SaaS products, translating product strategy into demand and expansion opportunities. Responsibilities include developing differentiated market strategy and personas, creating messaging frameworks, building top-/mid-/bottom-funnel content, and leading end-to-end launches with cross-functional collaboration across Product, Demand Gen, Content, Sales, and Success teams. Requirements include 7–10+ years of B2B SaaS product marketing experience, proven success with GTM and launches, strong cross-functional and data-driven capabilities, and the ability to market to both technical and business audiences; experience with platform ecosystems, cross-sell/expansion programs, and AI tools is highly valued. The role offers equity, comprehensive benefits (health, 401(k), CSR days, remote-work stipend, and more), remote-friendly US location with optional on-site offices, recognized market awards, and a commitment to equal opportunity employment.