Appfire is a remote-first software company with 800+ employees across 28 countries, offering flagship products such as JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture. They’re seeking a Senior Product Marketing Manager who will translate customer problems, product capabilities, and market opportunities into go-to-market strategies, owning positioning, messaging, GTM strategy, product launches, sales enablement, and full-funnel content for a portfolio of B2B SaaS products. The role involves turning product strategy into demand generation, education, and accelerated buying decisions across the buyer journey, developing the strategic narrative for new SaaS offerings, and collaborating with Product, Demand Gen, Sales, Customer Success, Channel/Partners, Content, and other Marketing teams. Responsibilities include building differentiated positioning and messaging frameworks, defining ICPs and buyer journeys, developing multi-product GTMs, end-to-end launches, cross-functional coordination, and creating assets such as campaigns, landing pages, webinars, customer stories, product videos, and sales plays, with AI-enabled marketing support. Requirements include 7–10+ years of B2B SaaS product marketing experience, a track record of launches and full-funnel programs, cross-sell/upsell, strong market intelligence, and experience with platform ecosystems; success will be measured by increased awareness, demand, pipeline, conversion, adoption, and expansion, along with improved sales/partner effectiveness, and Appfire’s recognition and Equal Opportunity commitment.
