Appfire is a remote-first software company with 800+ employees across 28 countries, offering products like JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture. They’re seeking a Senior Product Marketing Manager to translate customer problems, product capabilities, and market opportunities into compelling go-to-market strategies, owning positioning, messaging, launches, demand programs, sales enablement, and full-funnel content for a portfolio of B2B SaaS products. The role requires cross-functional collaboration with Product, Demand Gen, Sales, Customer Success, Channel/Partners, and Content to connect product strategy to customer needs and revenue, building scalable messaging and GTM programs for multiple offerings. Candidates should have 7–10+ years of B2B SaaS product marketing experience, proven ability to launch new SaaS products, develop full-funnel strategies, enable sales, and drive cross-sell/upsell, plus strong analytics and comfort with AI tools; experience in a platform or partner ecosystem is a plus. Success will be measured by GTM outcomes such as awareness, demand, leads, pipeline, adoption, expansion, and sales/partner effectiveness, and Appfire offers equity eligibility, generous PTO, comprehensive health benefits, a CAD 600 annual sport allowance, volunteering days, and remote-friendly recognition, along with a strong commitment to equal opportunity.
