The North America Field Marketing Manager acts as the primary marketing partner to the regional sales team, aligning marketing programs with sales goals to build pipeline, accelerate deals, and drive revenue. They understand regional sales plans, prioritize programs to meet pipeline targets and late-stage deal acceleration, and use data to measure impact and influence sales outcomes. The role covers planning and execution of integrated, multi-channel demand generation campaigns (events, organic and paid media, ABM, email, digital), coordinating with teams and suppliers and ensuring consistent messaging and regional events. It also includes localization and partner marketing, implementing local SEO, managing regional website updates, serving as the main marketing contact for partners, and developing joint GTM plans and content with partners. Finally, the role emphasizes measurement and enablement, reporting on impact, supporting regional business and sales development, and contributing to continuous improvement across Adaptavist and the Group.
